3. Ketiv-Qere Euphemisms

Swearing, Euphemisms, and Linguistic Relativity

Participants read aloud swear words, euphemisms of the swear words, and neutral stimuli while their autonomic activity was measured by electrodermal activity. The key finding was that autonomic responses to swear words were larger than to euphemisms and neutral stimuli. It is argued that the heightened response to swear words reflects a form of verbal conditioning in which the phonological form...

The Role of Euphemisms in Healthcare Communication

A euphemism is defined as a “A mild or indirect word or expression substituted for one considered to be too harsh or blunt when referring to something unpleasant or embarrassing” [1]. The word is derived from the Greek – eu “well” and phenai “to speak” and was first used in the English language in the late 16th century. In the context of healthcare, the use of euphemisms is often discouraged, a...

the ugly euphemisms

in this paper, by analyzing some data from persian andenglish, it is shown thatpragmatically there are two main kinds of euphemisms.the first (common euphemisms) are used to be polite and not to hurt other'sfeelings on several subjects like sexual relations, death, birth, body parts,disability, mental illness, intelligence and insults. on the other hand,language users by substituting the f...

Nursery, gutter, or anatomy class? Obscene expression in consumer health

This paper presents results of a consumer health vocabulary study of text appearing on Web-based bulletin boards. Consumers used obscenities and euphemisms to refer to certain body parts, functions, and behaviors. The female genitalia are the body region most often described with an obscenity (29% of all instances); male genitalia, in contrast, were rendered as obscene only 3% of the time. Cons...

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